EVALUATION FOR MY PERFUME ADVERT
DESCRIPTION (WHAT HAPPENS)
The advert starts off, with a girl picking up some flowers from the ground of where she is sitting. It then cuts to the bunch of daisies in her hand, it going to last 3 seconds this shot. Then it has a straight cut to an extreme close up of the daisies, which you then see then blowing in the wind a bit. I really like this shot because of the quality of the image. It then goes to the girl picking up the perfume bottle which is in the grass full of daisies from there it cuts to the girl looking round mysteriously to see if anyone is around, then she sprays the perfume. It then cuts to the girl holding it in her hand, this shot last for about 4 seconds until it says the brand at the end with the image of the perfume bottle turning black and white into colour. I did this because the whole of the advert is black and white.
Feelings/ thoughts
I thought my advert turned out really well, from the time I had to do it, because I changed it right near the end. I got all the paperwork done, even though it was only at one location. Which was lucky, but with my advert you can't see the location setting because there is loads of close ups. I thought that it was hard to complete everything in a short time, but the outcome was good. The small clips were really good quality and I like how they were shot as well. The editing I did was uniquely done, and I put things together which I thought flowed well. Some of the shots wasn't the best but I made them look good by editing round them.
Evaluation (good and bad)
What I like about my advert is the image quality of the camera and how, well it flows together. When I was doing my advert I didn't think it would go as well as I did because I changed my idea after I prepared to do my other idea, but the outcome of my advert, i'm happy with what I've achieved. What I think I could of improved on is too have had the idea at the start of the unit instead of half way though so I knew were I was up to. I thought also a couple of the shots in my advert wasn't the best, but when I realized them I took them out and went round it.
Analyse ( what sense can be made)
I think From my advert I have found that it is hard to do a advert, and it's even harder to edit the footage, and from doing my advert I have learnt how to use Final Cut Express, and how easy it is. I also think that to get the best quality pictures, I am going to start using the SLR video camera, because it gives the best quality results. I have learnt more about the camera and know how to use it, whereas I wasn't as confident before.
Conclusion( what else can be done)
From my advert I think that I could make my ending of the advert, my voice over instead of the person that does it for Marc Jacobs, because it will make it 100% of my own work if I did that. I also think if I was to improve my work I would do more on Final Cut Express, because I didn't really know how to use it, so I did some in Imovie and some in Final Cut. I think if I did it again, I would do it all in Final Cut because it's easier to use than Imovie.
Action plan( if it accrues what would you do)
If I did my advert again, I would, make sure that all the footage was up to it's standard of how I wanted it to be, because I thought a couple of shots I did which I edited out wasn't the best, and because I changed my advert near the end I had to rush it a little. To get everything done, because my other idea I found that even though it was a good idea, if I was to do the Quorn advert, I thought that it would of come out looking like a student film, so I changed it to being a perfume advert, because I knew it would look better and more professional.
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